Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

Virtual technology has existed for more than 50 years. However, augmented reality (AR) and virtual reality (VR) have only ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like virtual reality (VR) does. Instead, AR adds digital things to the world you ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

The global augmented reality market size was US$ 16.9 billion in 2021. The global augmented reality market is forecast to grow to US$ 109.4 billion by 2030 by growing at a compound annual growth rate ...

We at Travel Daily Media were able to experience first-hand how virtual and augmented reality have driven the recovery of global tourism.

Augmented reality is bridging the gap between creativity and technology, revolutionizing how art is created and experienced. By expanding artistic expression, redefining traditional mediums, and ...

Imagine transforming any room into a behavioral maze that neuroscientists can use to study how the human brain processes rewards. What about bringing therapy directly into a patient’s home with guided ...

Serving as a firefighter is inherently dangerous, but not all lives lost on duty, or in the hours shortly after, are unavoidable. Researchers now believe technology, particularly augmented reality (AR ...